The Company
Hawk Communications was a national Internet
service provider headquartered in Atlanta, Georgia.
Hawk Communications focused on providing cost-effective
Internet access to individual subscribers and
small businesses.
Hawk Communications provided easy-to-use Internet
access by offering customized software, reliable
network facilities and responsive customer service.
Hawk Communications had grown dramatically since
its formation in 1995. By 2005 Hawk Communications
operated 4 different ISP and was one of the largest
ISP in the country. Hawk Communications invested
millions in its voice and data network.
In 2005 Hawk’s principles decided to focus
on next generation IP services instead of Internet
access. Hawk’s principles decided to form
a new entity, Hawk VoIP LLC, to utilize its existing
network and other resources to provide VoIP (Voice
Over IP) services.
Strategy
Based on reports of high cost, poor network
performance, insufficient customer support and
billing problems with other telephone providers,
Hawk VoIP believes that there is a growing and
unsatisfied demand for high quality, low cost
VoIP telephone company for individuals and small
businesses.
Customer Support
Hawk believes that excellent customer
support is critical to its success in retaining
existing subscribers and in attracting new subscribers.
Hawk currently provides free Telephone and Online
customer support on a 24/7 basis. Subscribers
can call the center through a local telephone
number or a toll-free "800" number.
Subscribers can also e-mail their questions directly
to a customer support address at the Company's
Web site.
Sales and Marketing
The Company's marketing efforts have
been geared toward generating positive referrals
and stimulating subscriber growth and retention
by providing an exceptionally high quality service
to its existing subscribers. In addition to encouraging
referrals from existing subscribers, the Company
engages in nationwide outdoor, radios, TV and
print publications.
Sales are consummated by the Company's telephone
sales force, which responds to incoming subscription
inquiries, as well as through an on-line sign-up
procedure. The on-line registration module enables
a user to become a Hawk VoIP subscriber by selecting
service plans and billing methods on-line, without
the need to speak to a Hawk VoIP employee.
NETWORK INFRASTRUCTURE
The Company maintains a Network Management
Center at its Miami headquarters through which
the Company's technical staff monitors network
traffic, service quality and security, as well
as equipment at individual Pops, to ensure reliable
voice traffic. In addition, the Company is continuing
to invest in improved network monitoring software
and hardware systems.
PROPRIETARY RIGHTS
Although the Company believes that its
success is more dependent upon its technical expertise
than its proprietary rights, the Company's success
and ability to compete is dependent in part upon
its technology. The Company relies on a combination
of copyright, trademark and trade secret laws
and contractual restrictions to establish and
protect its technology.
It is the Company's policy to require employees
and consultants and, when possible, suppliers
to execute confidentiality agreements upon the
commencement of their relationships with the Company.
These agreements provide that confidential information
developed or made known during the course of a
relationship with the Company must be kept confidential
and not disclosed to third parties except in specific
circumstances. |